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Irvington Business Owner Strives to PUSH Clients to Improve Fitness

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July 2, 2015

|  by Rick Pezzullo  |

Joseph Frisenda works with Rick Arkin of Dobbs Ferry at his Irvington training studio on South Buckhout Street in the Trent Building.
Joseph Frisenda works with Rick Arkin of Dobbs Ferry at his Irvington training studio on South Buckhout Street in the Trent Building.

Having worked as a union carpenter for many years, Joseph Frisenda decided to switch gears and try to make a living doing something he really enjoyed.

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The clear field for Frisenda to pursue was fitness since he had been dedicated to working out since he was a teenager. He worked as a personal trainer in several clubs and smaller facilities before three years ago opening PUSH Training Studio at 50 South Buckhout Street on the third floor in the Trent Building.

“Fitness has always been a part of my life. I was always an active kid,” Frisenda said. “I’ve always had a passion for it so it seemed like the natural thing to do. I always enjoyed helping people and giving them tips.”

A resident of Dobbs Ferry, Frisenda grew up in Cold Spring and said Main Street in Irvington triggers fond memories of his hometown.

“Irvington, out of all the rivertowns, reminds me most of Cold Spring,” he said. “I wanted to bring something like this to the community because there wasn’t anything like that here.”

Open seven days a week by appointment only, Frisenda said PUSH provides an intimate setting where his clients, who range in age from 13 to 85, receive personal attention without the intimidation of congested gyms.

“The clients can come here and be in a non-intimidating atmosphere so they don’t feel self-conscious,” he stressed. “Everyone has different goals and they’ve come from different places. We offer a customized road map so to speak.”

PUSH Training Studio offers a variety of pricing packages. Sessions last either 45 or 55 minutes. For further information, call (914) 274-8388 or visit

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